What we did:
idX worked from the architect's concepts and collaborated with Kroger Design to create and develop upscale Wine & Spirits display fixtures. The unique fixtures each have a specific purpose for presenting their diverse products, from luxury bottles to entertainment essentials. Luxury lockable cases feature exclusive high-end liquors with large glass doors and backlit panels.
Digital end caps display featured products along with digital content on integrated monitors. Feature tables create an immediate sophisticated presence at the front of the space, allowing for easy shopability and clear sightlines. The feature wall display brings customers into the space with cross-merchandising and seasonal opportunities. All fixtures, including LED lighting, highlight and elevate the product with finishes selected to match Kroger's updated color palette.
