Bethany Fentress

Business Development Executive

Bethany Fentress brings over 25 years of distinguished experience in the consumer environments industry. Since joining idX in 2014, she has consistently demonstrated excellence in driving innovation, operational efficiency, and customer-focused solutions. Her leadership has been instrumental in advancing key initiatives across project and product management, global outsourcing, RFID integration, and logistics—making her a vital contributor to both strategic planning and day-to-day execution.

Bethany holds a Bachelor’s degree in Interior Architecture from the University of Nebraska–Lincoln, a foundation that enhances her ability to merge design sensibility with practical implementation. Her approach is marked by precision, creativity, and a deep understanding of how environments influence consumer behavior.

Widely respected for her unwavering focus, collaborative spirit, and dedication to client success, Bethany is known for cultivating strong relationships and delivering results that exceed expectations. Her ability to anticipate client needs and translate them into actionable strategies makes her an ideal liaison for idX’s customers and partners.

Bethany’s commitment to excellence, paired with her broad industry knowledge and hands-on leadership style, continues to elevate the standards of service and innovation at idX.